TRADE MARKETING Workshop
Trade Marketing as the Game Changer
Reviewing Your Right to Play, Sharpening Your Right to Win!

FACILITATOR:
FM Siddharta
18 years of extensive experience in distribution and trade marketing of
FMCG products in both national & multinational companies,
certified Train-the-Trainer facilitator from AchieveGlobal

Module-1
Reviewing Your Trade Marketing Foundation (The Right to Play)

Session-1: Evolution of Trade Marketing Role
Session-2: 7-Steps of Trade Marketing Excellence

• Registered Outlets;
• Outlet Database & Channel Classification: TheHeart of The Matters
• Route to Market Analysis
• Channel Strategy

Module-2
Sharpening Your Trade Marketing Strategy (The Right to Win)

Session-3: The Role of Category
Session-4: Develop Your Own Plan (Case Study)

TIME/VENUE:
Kamis, 25 Maret, 2010, pukul 09.00-15.30 WIB,
Upper Room Anex Building, Jl. MH Thamrin Jakarta Pusat

INVESTASI:
Normal rate Rp 1.8 juta per orang;
Early Bird Rp. 1,6 juta per orang (hingga 12 Maret 2010)
Paket Rp 4,8 juta per 3 orang (diskon 10% untuk early bird)